"Moe" is probably referring to the anime colloquialism, not the name Moe. That's reserved for Stooges and Syzlak's anyway.

Regardless, I don't think Gio's showboating is much of an argument one way or the other. If anything about it is, it's that he wrote the articles and was involved with the UHC at all. The reason the site is gone and not the reader itself is because it gave the articles visibility. It would have done that no matter what it was called, because he's allowed to link his socials or whatever, and that's a normal thing to do no matter how prideful he was.

I'm thinking that's probably why they said the articles wouldn't be a problem at first, they wanted Bambosh on board and knew they'd have to deal with Gio somehow, but figured part of him being involved at all would either soften his view of them enough to change something, or at least publicly display some goodwill in that the guy they beefed with is now part of their team. But they underestimated how much stake he had in the project, and that's why Bambosh being legally unable to sign threw such a wrench in the works. Him transferring ownership to Gio was the nail in the coffin, and that's maybe why things got to "remove your shit or else".

All completely unnecessary of course, if they had been honest and simply taken Bambosh at his word, they could either have requested Gio give full ownership back, or fuck, just said from the start "hey we wanna make this work, but you can't talk shit about us, past or future". Of course, Gio might not have gone for that, given that he probably liked being part of the UHC and views his articles as doing a public justice, but that's his prerogative.